Canon leverages on AdAsia solutions to capture audience excitement through sequential storytelling and vertical video


Canon is a global leader in photographic and digital imaging solutions. As part of the launch of Canon EOS M100, Canon teamed up with AdAsia Holdings to drive awareness and drum up excitement for the launch simultaneously across 9 markets in Asia – leveraging on the AdAsia Premium Marketplace and AdAsia Digital Bidder to build unique product storytelling lines through online video and display advertising.

Download our case study to find out how we helped Canon:

  • Drive sequential storytelling across premium publishers through the AdAsia Premium Marketplace and YouTube through the AdAsia Digital Bidder

  • Deliver a unique banner and video advertising strategy for their product launch

  • Merge innovation and creative, whilst maintaining user experience to attract audiences

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